Welcome to Smell Your Own

Some things just click. You see a design, a phrase, a color – and it hits. Maybe you smile, maybe you nod, maybe you find yourself in an unexpected conversation with someone who gets it, too. That’s the energy we chase at SYO.

We are all about finding your people – the ones who inspire you, challenge you, and make you laugh until your stomach hurts. Growth isn’t just about plants; it’s about ideas, connections, and those “aha” moments that change everything.

SYO began because we wanted something that was completely ours – no clients, no approvals, just pure freedom to entertain ourselves. We make things that excite us because, well, why not? Maybe it will spark joy or make someone smile – that’s the magic we’re chasing.

Now meet the culprits…

  • Mum

    President of Stuff and Things

    Meet Mum, whose dance moves defy all reason and boldly shatter the principles of good taste. Thankfully, her taste in design is much more palatable! Mum loves words just as much as she loves art, and she takes pride in refining content with precision and care. To her, words aren’t just letters; they’re tools of magic, humor, and heart.

  • Pop-Pop

    Vice President and Idea Man

    Pop-Pop is the fearless mastermind behind our brand and social media. Much like the beloved Dondi, he has a soft spot for snacks and enjoys a good nap. He brings the perfect mix of authenticity, humor, and unpredictability to our team, and it’s his vision that continues to shape the very essence of who we are.

  • Dondi

    Chief Executive Snack Director

    Meet Dondi, the gentle pit bull with buckets of charm and 15 toes instead of the standard 16 – because who needs symmetry anyway? Originally hired as a marketing intern, he wowed us with his first project: art directing the "Meet the Team” photography. These stunning compositions secured him an instant promotion!

    Now, as our Chief Executive Snack Director, Dondi vigilantly upholds snack integrity, ensuring that no crumb goes uneaten and that every snack is perfectly portioned.

    But Dondi's talents don't stop there. He also moonlights as our "Meeting Mercenary," ready to end any long-winded discussions with his snores or dramatic grumps. With Dondi around, seriousness never stands a chance – laughter remains our most steadfast company policy.